From Scattered to Systemized: Grow Your Brand with Calm Precision.
Or, "How to Escape the Agency Treadmill and Build a System That Actually Grows Your Business."
"Terrifying Agency Economics" - The numbers don't lie.
"The Anti Agency" Video (Must watch if you've hired)
🛑 Let’s Be Clear About What This Is (and Isn’t)
Edge isn’t just another “program.”
It’s not here to impress you with gimmicks, marketing fluff, or a fancy funnel. Heck, it doesn't care about selling you.
I didn’t build this as a product to sell. I built it because I needed it; for my own businesses, and for the brands I’ve helped grow from scratch or restructure entirely.
If I take over an eCommerce business, I use Edge. If a SaaS company needs Meta + Google Ads; I use Edge.
If a founder inside my Clarity & Leverage engagement is stuck in a revenue or profit slump- they or their team go through Edge.
It’s not a “course.”
It’s not content for content’s sake.
It’s a strategic intervention. A reset.
To fix what’s unclear. To build what’s missing.
So we can move on to better, deeper, more meaningful growth: turning your business into a brand.
This isn’t the product of someone who decided to become a coach and sell a program. I’m in business. I’ve built and scaled multiple brands; my own and others'. I architect companies. I understand offers, positioning, paid traffic, brand depth, systems, and founder psychology. All of it.
That’s why investment firms have given Edge to their portfolio founders. That’s why clients who work with me on strategy come through this first; it fixes the foundation. Quickly.
But above all, this isn’t about “the program.”
It’s about you.
You are the business. The bottleneck. The unlock. The engine.
I engage with you as a person, not a customer. I invest in you the way you invest in me. I care, deeply, about seeing you win - whatever that is for you.
If you're ready to stop spinning, and start building with clarity, this is where we begin.
Welcome to (eCommerce) Edge™
(Built for physical product brands but works just as well for others)
✔️ A complete end-to-end system for building a real brand – not just running ads, but engineering a business that grows with structure and intention.
✔️ Clarity on what to do next—every step of the way – no more guesswork or decision fatigue. Just the next high-leverage move.
✔️ An expert team in your corner – strategic support, tactical insight, and personal coaching when it matters most.
✔️ A brand your customers believe in – one they remember, talk about, and buy from again.
✔️ A customer acquisition engine that runs like clockwork – built on profitable, dialed-in advertising.
✔️ Ads that actually convert – not based on hype, but grounded in real positioning and strategic testing.
✔️ Dollar-in, dollar-out predictability – understand your numbers, control your inputs, and scale with confidence.
✔️ Deep insight into your most profitable product-market fit – so you know what’s working and how to double down.
✔️ The infrastructure to scale to 6–7 figures sustainably – with systems, not stress.
- 50+: Businesses helped to over $50k/month
- $8m: combined revenue for clients last year
- $0-100k in 30 days achieved
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16+ years & over 40,000 hours of mastery at your disposal
What is it?
eCommerce Edge is a coaching & implementation program with a 6 week online course process, supported by live coaching sessions & support community for life
Who is it for?
eCommerce Edge is designed for business owners who want to level-up and get a grip on getting their products to market quickly and effectively without the uncertainty associated with contracting-out.
How long does it take?
We can identify your core market & message, unlock the key to your market and reach them predictably and cost effectively within 5 weeks. But you can go at your own pace.
How does it work?
You follow your 'prescription' after your onboarding call and capture the lowest hanging fruit first. Consume the content, complete the action items. Attend some coaching calls to keep momentum. Follow the process. Get the result.
Why does it exist?
Because businesses get taken for a ride when it comes to marketing. Because there are valuable business ideas and dreams out there that never get a chance. Because 'marketing' is the hurdle for most business owners.
Why can't I delegate?
You can. But you can't delegate critical 'building your brand' work to some third party. We work together to get product-market fit, then machine that process to where you're making at least $500k/yr. Then you can hire to help run it.
How it works
To make consistent sales and build a successful brand takes more than just 'marketing'. In eCommerce Edge, we get to the root of WHY you're in business- what your dream is, and who you're serving. If necessary we re-think everything. We get your business and products to MATTER to people.
When we know who we're serving and how we're helping them, we craft the right offer and message. We meet DESIRE. That's the key to a successful brand versus those who fail.
We use top 1% strategies on the core marketing channels (Google & Facebook/Instagram) to push that message, looking for the best ROI.
We then do more of what works and less of what doesn't. It's a scientific, iterative process.
We look at the whole. How this relates to that. How's the whole ecosystem doing? How are YOU doing?
To do all this, we tackle mindset, where your time is going, how to get more for less, and how to systematize everything from marketing to operations so you can be a true business owner. Not a run-ragged mess.
The Edge process can be followed by you, "DIY" with Coaching, Community and Contentand/or,
with bespoke hands-on help from us.
Mental clarity
Regain your focus, take control of your time, stay on the rails. We help you achieve high performance so you can execute on the steps necessary to achieve your dreams.
80% of what you're doing right now is pointless. We do something about that so you can achieve more and have more fun doing it.
Expert mentorship
The content is top-notch and polished. I aimed to leave no stone unturned. But, you will have questions.
That's why you have access to mentorship, FOR LIFE. Get tens of thousands of hours of expertise and experience zeroed in on your specific question, get it answered, move on - and win.
Battle-tested with proven results
Does eCommerce Edge work? Well, the process has built multiple 6-7 figure businesses from scratch. And there is literally nothing else of this calibre available, and with this much support.
If it didn't 'work' this page wouldn't exist. I have zero interest in entangling with people who aren't going to get results by engaging with me. That just isn't an emotional experience I want to go through.
The experience available in this program is longer, richer and more proven than the vast majority of what's out there.
We care more about your success than anyone else.
And the process is scientific to the extent that - unless you stick your head in the sand and refuse to iterate - you can't not succeed.
- 50+: Stores helped to over $50k/month
- $8m: combined revenue for clients last year
- $0-100k in 30 days record
-
16+ years & tens of thousands of hours of mastery
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Action-driven. Learn-implement, learn-implement, learn-implement
Implementation, Execution, Support
Edge is not an academic program. It's a process.
Instead of spending coaching sessions talking about implementation steps, it's all provided in the online portal.
Once we have re-focussed your time & priorities, it's time to execute. The program will get you acting, module by module, week by week, generating traffic & sales in your store.
The mentorship element gives you access to live diagnosis of problems, immediate advice, guidance on implementation, troubleshooting, and a rock of support.
Together we'll help you overcome common pitfalls in eCommerce, so you can learn from mistakes rather than make them yourself.
In addition to group calls (small and extremely effective) we have 1:1 mastermind sessions available for you.
Case Studies from Members
$0-7-Figures
$136k in one year to $105k in one month.
The complete case study on how this brand scaled to $100k per month.
Download this case study here
5 Orders in 11 Months to 11 Orders in 5 Hours
Explore how an email funnel + successful Meta ads drove this fashion brand forwards.
⭐ Star Mentee doing $100k/mo
Using automations alone
Ski brand
$0-7 Figures success story with his own products
Always struggled finding good marketers - Craig took control with my help, and the results speak for themselves.
Broke-through $100k/mo in Jan '24.
$0-$100k in 40 Days
This battle-tested process and formula was working back in 2019, and nothing has changed.
Clear understanding of niche
Site that resonates
Compelling Offer
Top 1% Google Ads structure
Razor sharp message on Facebook
$100k/ Week Target Hit, and then some...
Incremental growth...
Top 1% Google Ads strategy
Granular setup, easily pushing more spend to best-sellers
Clever remarketing campaign on Facebook
All with NO discount codes!
Niche: High end leather bags
$0-$160k in 60 Days
The same process and formula:
Clear understanding of niche
Site that resonates
Compelling Offer
A great product line-up with the right features- benefits for the right people
Top 1% Google Ads structure
Razor sharp messaging on Facebook
Niche: Surf equipment
First $100k Week
The same process and formula:
Crafted a unique USP in an uber-competitive niche (fashion)
Re-modelled Google Ads strategy to eliminate wastage
Facebook remarketing
90% of revenue on Google Ads: Facebook an un-tapped gold mine for this brand
Low hanging fruit on site conversion rate - implementing our Conversion Rate Optimisation module (Week 2)
Niche: High-end fashion products
Brand Breakthrough
Recovered from wasting $67k on ads with a marketing agency
From a handful of sales in 2022 to record-beating sales in just 7 days in March '23. The brand got its niche dialled-in, updated their store, and began advertising within our proven framework.
By the summer, revenue was continuing to climb and conversion rate became very healthy indeed.
Niche: Luxury fashion accessories
Implement in whatever way suits you
We're respectful of different backgrounds, time demands, constraints and immediate business needs.
We will work with you to tailor your own plan so that you can achieve as much leverage as possible, as quickly as possible.
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2 x regular, scheduled strategy/Q&A calls via Zoom - with actual, focussed care & attention.
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Dedicated 1:1 onboarding and follow-up 1:1 deep strategy session.
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Tight community - we know you, remember your challenges, celebrate your wins.
Winning group dynamic.
This isn't just a 'community' for the sake of it. This is your support network. 24/7 access to vent, ask, and collaborate.
Get your question answered in our group within 12 hours or less.
Having a problem? Someone else probably conquered it and can help you. Build solid, fruitful relationships.
Hands-on Working Calls
These calls get deep into your business, your ads and more. We can resolve bottle-necks with this regular, hands-on support.
In this example we're analysing the results of a very successful Meta campaign, and advising on a scaling strategy.
Weekly Live Q&A
Tuesdays (Australia/Pacific), Wednesdays (10 EST), Saturdays (1pm EST)
2 x Calls per Week at times convenient for multiple time zones.
Have a question? Need help with strategy? Hurdle?
Ask your question live, get it solved, move forward.
All calls are recorded and are available to re-listen in your content portal.
Testimonials
We've helped these business owners define their niche, sharpen their offerings, and target the right audience. By using a 'scientific approach' to advertising, we fine-tuned their brand in the marketplace, attracting the very best customers and clients.
Customer acquisition and operations are now streamlined, allowing them to focus on what truly drives growth. This brings a sense of control, empowering founders to explore their full potential and clarify their ultimate vision.
CUSTOM JAVASCRIPT / HTML
Happy wife....happy life.
"Thank goodness he found you!"
Airoc - proof of concept and future plans:
I love seeing wins in my email inbox...
Some audio clips where people share their thoughts...
Mentioning the depth of knowledge and resources available to help you grow (and that we don't charge enough, apparently!)
Teodor explains how he's a more confident business owner, able to make informed decisions that result in growth.
Antony reports "fantastic returns" on Facebook Ads as a result of implementing what we had discussed together.
"Our best month ever" after we got started together (Tim).
👈 Michele had never been able to make Facebook Ads work for her brand. After working through our methodology and scientific-method approach to advertising, this had become a staple revenue driver for her growing store.
"Ecstatic to see these sales coming in...!"
Dr. Paul shares his all-too-common terrible experience of using ad agencies.
2023 Wins Shared in our Community
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