Let’s fix this so you can do that. 

Because you're supposed to be building a brand, not a marketing treadmill.

But here you are:

• Too much time spent figuring out dashboards and data
• Agency roulette
• 'Gurus'
• Tactical noise
• No clear system

It’s like the entire business has become about doing marketing, instead of growing the thing you actually care about.

What if we could take care of this? 

What if your marketing is no longer having to be wading through monthly reports, meetings, hours in an ads dashboard, endless creative production? 

What if it’s a system that lives within the business like a beating heart and you just steward it? Better still, it starts to take care of itself? 

What if ‘ads’ can become irrelevant? 

That's what we do here. 

Welcome to Revenue and Systems where we don’t need to make ‘ads’ THE thing because we’re not trying to win your retainer contract…

This is the tactical and executional engagement within my ‘Clarity and Leverage’ ecosystem. 

The goal at Revenue & Systems is to “fix this so you can do that. “

‘That’ is your long term plan, the architecture of your life, the dream brand, the freedom…whatever it is to you.

Our business is to unblock, fix, simplify, remove…basically tackle the root problem of “I don’t have a predictable, profitable, systemised marketing ecosystem in the heart of my business.” 

All other revenue-based problems stem from that. 

We work with you to install the marketing engine inside your business.

No retainer games. No guru playbooks. Just grounded, effective infrastructure that removes the root problem.

Fix that, and everything else changes:

 • No more reactivity
 • No more speed-dating agencies
 • No more growth-killing bottlenecks
 • Actual compounding growth
 • Levers you can pull on to grow as much or as little as you need

You become the sort of no-nonsense, ‘has a moat’ around it business that Warren Buffett would buy. 

That’s it! No VSL, sorry. 

They make me cringe. 

You too? Well then we’re already aligned 😅


⚙️ The Process

We call the system Edge — a modular growth engine designed to run your marketing more cleanly, more consistently, and without relying on you.
You can implement it yourself (DIY), or we’ll help build and run it with you (DFY). Either way, here’s how it works:

Step 1: Diagnose & Architect

We start by identifying what’s working, what’s not, and where leverage exists.

We build your plan for what your system should look like based on your brand, margins, and goals.

Step 2: Build & Install

This is where we create or configure the components:
Copy, ads, emails, content flow
Google + Meta + Email
Offer optimisation
Conversion rate optimisation

This can be done by you (with the Edge program), or by us (via a tailored build-out).

Step 3: Run & Refine

If we’re involved, we’ll run the system with you, test, monitor, and adapt.
 If you’ve taken the DIY route, we give you frameworks, ongoing support and review options so you don’t go it alone.
The system starts producing clarity, insight, and momentum - fast.

Step 4: Handover or Hold

Once the system is running, we help you decide what happens next:
Hire an internal operator?
Keep our team for a bit longer?
Or invite us into a longer-term strategic role (advisory, equity, etc.)


Either way, we don’t trap you - we build something that can outlive us. It's yours!

Discover the Edge process

Whether it’s you executing, or us, this is the program and process your business will become a part of. 

About me/us

 
For nearly 20 years, I’ve been in the engine room of business,  launching brands, scaling them, navigating collapse, and rebuilding from the ground up. I’ve led and advised 7- to 9-figure companies, built multiple ventures of my own, and spent over 1,500 hours in deep strategic work with founders.

Through that journey, I discovered what I now see are the two core pillars:
Clarity: the ability to see what’s truly going on.
Leverage: the ability to act on it in a way that compounds.

That became the foundation for Clarity & Leverage, the high-trust, high-stakes work I do with founders who want to build something meaningful, not just 'scalable'.

Revenue & Systems emerged as the executional counterpart:
A way to turn the vision into working systems, the practical, well-oiled infrastructure behind marketing, operations, and growth. The 'throughput', if you will.

Together, they form a complete ecosystem:
Clarity at the core. Leverage in motion.
Brands built to last, and that feel good to run.
Nicholas Ross 
Founder of Clarity & Leverage
Creator of Revenue & Systems.com

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