Here's a high level overview of what a journey to a healthier, sustainably-growing business might look like:
Phase 1: Clarity & Purpose (Mission)
Working with owners/CEOs to define or rediscover the core (brand) mission. Why does the company exist? What value does it create? How do you currently balance revenue, profit, control, and freedom? Where are the bottlenecks? This clears mental clutter and brings focus.
Phase 2: Operational Systems (Control & Freedom)
Once the mission is clear, introduce systems that help you maintain control over growth while gradually gaining freedom. This might be operational processes, staffing, or automation. Ascertain where we need to do more, and where we need to do less.
Freedom isn’t just time off—it’s peace of mind.
Phase 3: Marketing Ecosystem (Revenue & Mission)
Here, you implement marketing strategies that stem from the mission. We create a marketing ecosystem—Meta ads, Google ads, etc.—that isn’t disjointed but purpose-driven.
Work in this area ensures that marketing connects directly to your values and goals, avoiding the confusion agencies bring.